Having a professional looking website can make a lot of difference. If you are about to start designing your website, there are some tips that you should keep in mind. These tips will ensure that you have a professional looking website that drives traffic to where you want.
Web Design & SEO Basics
When people view your website, they are going to be scanning the content. They will only take the time to read in depth when they know that there is content that will interest them. When it comes to your homepage, there is less chance that visitors are going to carefully read through everything.
This is why you need to have a homepage that is minimalist and clutter-free. Keep the information to the minimum and send people to where you want them to go. Calls to action should be clear on this page and easily lead visitors to the right content.
Know Your Visual Hierarchy
Visual hierarchy is something that you need to keep in mind when designing your website. The fact that you only have seconds to grab the attention of your visitor is one of the reasons to know about this. When you have visual hierarchy, you will be able to place your information in a way that gets your message across in the least amount of time.
For textual content, you need to establish the hierarchy through the use of headings. Large headings will tell your visitor what the information below is about and what further subcategories of information will be included. Headings are very important because it helps visitors skim your content and find out if you are offering the information they need.
Once you have the textual hierarchy, you will need to look at applying colours and accentuations. When you do this, you need to consider how these elements draw the eye of the reader to what you want them to focus on. Every visual on your website needs to have a purpose and it should be linked to what you want to portray.
Have Easy To Read Content
The content on your website will also need to be easy to read. This is not only in the way it has been written, but in the way it is presented. There are a few rules that you should keep in mind when doing this.
Black text on a white background is generally considered the best because it is what people are used to seeing. If you are going to change the colour of the background, you should not sacrifice your readability. Light text on a bright background will be hard to read and your visitors will leave.
When choosing fonts for your website, you should limit yourself to 3 fonts at most. Having too many fonts on your website will cause a problem because it will become overwhelming. Serif and Sans Serif font families are recommended and you might want to reconsider the script fonts because they can be hard to read.
It is impossible to stress how important it is to have easy navigation on your website. Navigation will impact how long your visitors spend on the website and how well you rank in the search engines according to Belfast SEO Agency. To start your navigation, you need to link your logo to the homepage.
You should also have a navigation menu on the top of your website. This is the first place people will look for this. The navigation menu should also be structured according to the importance of each section.
There are a lot of tips that you can use to create a professional looking website. These web design tips will help lower bounce rates, increase engagement and search engine rankings.